Advertising Quiz
What does AT&T, American Express, Cracker Barrel, IBM, McDonald's, Walt Disney, including many successful small businesses all have in common? ANSWER: They all use Outdoor Advertising!

Advertising Facts
Billboard formats offer high-impact, strategic positioning and market-to-market coverage with an unprecedented means of reaching today's highly mobile consumer audience. The average person says their mileage over the past four weeks is 1,101 miles. A recent study conducted by Fallon Advertising found that the average person is exposed to 2,904 marketing messages per day. Of these, only 52 messages will get noticed, 24 will be read in detail, and a mere 4 will get a consumer response. Such findings are a bit sobering if you are counting on your ad budget to raise awareness or move product.

Outdoor Advertising Can Help
In an era of information overload, Outdoor Advertising has the ability to stand out, break through, and instill memorability. Its sheer presence invites inspection and its ubiquity ensures brand access when the consumer is ready to act. In today's high speed and mobile society, advertisers must go to the consumer if they want results. After all, who has time for television these days?

Final Thoughts
Media fragmentation has had a profound impact on the way media is consumed today. Over the last twenty years, the proliferation of new television and cable options, radio stations, magazine titles and the birth of the Internet has permanently reshaped the media landscape. Include the development of on-demand television technology and the mounting challenges faced by advertisers trying to reach their audiences become clear. There are too many media choices. Outdoor offers a means to cut through the clutter of daily life by reinforcing messages that intercept consumers consistently throughout the course of a day. Outdoor impacts time-stressed consumers with targeted reach, frequency and continuity when other media struggle for an audience. Outdoor reaches beyond the front doors of American homes and provide a constant reminder that a brand is a good choice when consumers are mobile and most receptive to advertising stimuli.